At Once Upon a Smock, we believe childhood should be filled with wonder, beauty, and timeless style. Inspired by classic storybooks and traditional craftsmanship, our collections bring back the art of hand-smocked children’s clothing - designed to be cherished for generations.
Every piece is thoughtfully created with care, combining delicate details, quality fabrics, and a touch of enchantment. Whether it’s for a christening, birthday, or simply making everyday moments magical, our clothing is made to celebrate the innocence and joy of childhood.
This is more than clothing - it’s a fairytale stitched into every seam.
Where tradition meets enchantment
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We Love Selfies!
At Once Upon a Smock, nothing makes us happier than seeing our customers bring those pieces to life. We invite you to share your photos of your little ones wearing their Once Upon a Smock outfits. Simply send us your selfies or tag us on social media for a chance to be showcased among our cherished community of stylish little trendsetters.
Have a question?
Frequently asked questions
What makes hand-smocked clothing special?
Each piece is lovingly crafted by hand, making it unique and timeless. Smocking adds an elegant, traditional touch that you won’t find in mass-produced children’s clothing.
How do I care for smocked clothing?
Our garments are designed to last. We recommend gentle machine washing or handwashing in cool water and laying flat to dry. Avoid tumble drying to keep the smocking neat and beautiful.
Do you ship internationally?
At the moment, we ship within the UK (and can offer international shipping on request). Please get in touch if you’d like us to arrange this for you.
Can I return or exchange an item?
We do not accept returns, so please ensure you select the correct design and size before ordering, as all items are custom-made and non-returnable.
Are your clothes suitable for special occasions?
Absolutely! Our pieces are perfect for weddings, birthdays, christenings, and family portraits—creating keepsakes that can be cherished for generations.
How long will my order take to arrive?
Most ready-to-wear pieces are dispatched within 3–5 working days. Custom and made-to-order items may take longer - usually 3–4 weeks. Delivery times are listed on each product page.